There are a host of components to consider when selling a home, especially if you are a first time seller. Navigating through setting the price, marketing the listing and even the closing process can be daunting without someone who knows the ropes. While there is an exhaustive list of reasons it makes sense to use a real estate agent, we’ve narrowed the list down to the top four reasons. If you aren’t well versed in any of these four areas, you may want to consider getting an agent.
#1: Setting the Right Price
Everything starts with price, and if you aren’t sure where your home fits in the market you could end up pricing it too high which means the home will get overlooked. Contrastingly, if the home is priced too low, it will sell quickly but you may leave some money on the table, which also isn’t in your best interest. Partnering with an agent will equip you with the expertise you need to make a solid decision on the price of your home.
#2: Publicizing your Listing
Once you are settled on your price, you need to market your listing. With technology taking over communication for everything, it may be tempting to think Facebook and Instagram are the only marketing tools you need. But don’t fall for the trap. Social media is not the only means, and arguably it isn’t even the top marketing channel for your home listing. Using a real estate agent means your home can be listed on the MLS or the Multiple Listing Service, which allows more visibility for your listing. In addition to the MLS, real estate agents are skilled at selling homes so they will know the most appropriate and effective channels to market your listing.
#3: Negotiating with Interested Buyers
Getting a buyer who’s interested in purchasing your home is only half the battle. From there you are on to negotiations. The buyer may want you to come down on price, or perhaps they would like you to cover a portion of the closing fees. In some cases it is in your best interest to budge a bit on price, but without an expert you are left to your own devices. Blindly negotiating with a buyer could mean defeating the purpose of setting your price in the first place. A real estate agent knows the market well enough to assess each buyer’s proposal to determine when to hit and when to stand.
#4: Saving you Valuable Time
Time is of the essence, and you can never get it back. It sounds like something only grandmas say, but it’s true and sensible. Save yourself some time and hassle by avoiding the need to become an expert. A real estate agent can come beside you and offer all of the skill and knowledge required to sell your home while you focus on other more important things. With a real estate agent, things like staging your home, taking photos and showing your home to interested buyers become their responsibility. This means you can sit back and relax while your trusted partner handles all of the heavy lifting.
At 123 My New Home, our team of highly skilled real estate agents knows how to attract qualified buyers to your home. We do this every day and have created a marketing system to get your home sold as soon as possible and for the amount it’s worth. Connect with one of our agents to start your home selling process.